
Amber Roy
FOUNDER
A modern hippie born and raised in Canada, now living abroad in Italy, Amber brings a warm, eclectic and creative approach to our agency.
With an entrepreneurial career spanning over 12 years and 5 industries, she offers valuable first-hand experience that helps The CTRL Lab provide our clients with effective, efficient and insightful business solutions. She knows what it takes to build and run a successful business, and how turn it into a lucrative asset.
As the charisma and creative behind The CTRL Lab, she works alongside our clients to achieve exceptional results. Project wise, you’ll find her working on most of the creative, design, strategy and business development projects.
When she’s not perched at her laptop working her dream job, you can find Amber experimenting with new plant-based recipes, planning her next travel adventure or inspiring others to live more sustainably through The Modern Hippie Project. A creature of habit, you can often find her enjoying a warm caffeinated beverage and fresh baked good at a nearby cafe becoming fast friends with the locals.
She loves all kinds of music (everything from Marilyn Manson to Amos Lee), collects hobbies and is known to binge her fair share of Netflix.
We cannot solve our problems with the same thinking we used when we created them.
ALBERT EINSTEIN
Qualifications + CERTIFICATIONS


Mariana Espejo
ADMINISTRATIVE ASSISTANT
Peruvian on paper, world-citizen at heart, Mariana adds a grounded multi-tasking and can-do attitude to our small business support studio.
With a 6-year experience in global companies, she realized smaller businesses but with bigger impact were her thing, and digital was the way to help more people. She offers to The CTRL Lab a combination of patience and a keen eye for details to get tasks solved for the business.
From keeping social media calendars and the website plugins updated to ensuring no email or invoice goes unseen, she helps keep the business on Earth ground.
When she is not working on The CTRL Lab, Mariana is probably batching a new dessert in the kitchen, letting creativity flow with some mandala paintings or learning a new language on Duolingo.
Many of lifeโs failures are people who did not realize how close they were to success when they gave up.
THOMAS EDISON
Do you want to be a part of our work family?
We believe that good people make a good company. We are always open to adding the right individuals to our growing organization. If you align with our values and mission, we invite you submit a cover letter and resume to hello(at)thectrllab(dot)com.