It just so happens that Hussaria Trucking is a past business venture of The CTRL Lab Founder, Amber Roy. Together with her ex, Marcin Lichota, she helped build a logistics company from one clunky old 1998 Mack with a gross revenue of less than $100k annually, to a fleet of 6 commercial semi trucks, 5 flat deck trailers and 1 pilot truck grossing over $1 million annually. (Since dissolving the partnership in 2018, Marcin has further grown the company.)
Marcin managed the trips, drivers and fleet, while Amber took on a more administrative, operational and business development role.
Brand + Identity
Amber knew it was important to build a brand that stood out from the competition, which meant building a recognizable and unique brand. After coming to an agreement on the business name Hussaria Trucking (the Hussar is a representation of Marcin’s Polish origins), she contracted a designer to bring her concept to life.
- Brand Kit Development
- Logo Concept
When it comes to logistics, there aren’t too many competitors that put much effort into their marketing. We knew that Hussaria Trucking could stand out with a professional, informative and straight-forward design. With a Custom WordPress Website, the company can establish trust and credibility.
- Custom WordPress Website Design
- Custom Business Card Design
- Custom Driver Envelope Design
- Employee Handbook Design
As a busy solopreneur, Marcin likes to have everything under one umbrella to make it as efficient as possible when dealing with contractors. So he transferred his hosting over from the generic WordPress package to a more affordable version with The CTRL Lab.
- Domain Annual Website Hosting (Solopreneur Package)
- Custom Email Address
Did you know that we also provide website hosting services? Read more about our hosting services here!
We designed custom envelopes for the truck drivers to submit their trip records. The new envelope design helped create a more efficient record keeping system, and made it much easier for the accounts payable department to
Did you know that we provide print services? Read more about the
- Business Cards
Although social media is not the most effective lead generation strategy for the logistics industry, we still thought it was important to at least have a presence. So we created and optimized pages on the main social media platforms.
- Social Media Page Creation
- Social Media Optimization
- Social Media Content Strategy
- Social Media Outreach & Engagement Strategy
- Social Media Consulting
In His own words
Normally, when a partnership ends each party goes their separate ways. (In our case, both in our personal and professional lives.) I’m thankful that was not the case with Amber and I. She was a valuable asset to our company as a partner, and continues to provide Hussaria Trucking with valuable ad hoc services as required. Everything from graphic design to business development and operations… She is highly organized, efficient, intuitive and delivers creative solutions to problems. I wouldn’t think twice about recommending The CTRL Lab. They can truly take your business to the next level.Marcin Lichota
It’s your turn!
You’re only a couple clicks away from Digital Delegation! Together, we can create magic and build the business you’ve always dreamed of.