I Am Fitness is a boutique Canadian-owned fitness apparel company, based on the concept of empowering women to be their best by providing comfortable, high-quality garments.
Owner, Deon John, knew that he needed to add a feminine energy to his brand. Though Deon had built a career in the health and fitness industry as a personal trainer, the I Am Fitness brand needed to better represent the women they clothed. The CTRL Lab was brought in to provide guidance, feedback and help build a solid foundation that I Am Fitness could grow upon.
Brand + Identity
I Am Fitness needed a woman’s touch. We brought the energy, athleticism and professionalism that Deon wanted the I Am Fitness brand to be known for. We helped Deon get clear on his mission, vision and equipped him with the branding he would need to turn his dream into a reality.
- Mission & Vision Coaching
- Brand Kit Development
- Interim Typeface Logo Design
I Am Fitness had already built a Shopify website when they began working with The CTRL Lab. We helped Deon make some small customizations to bring it in line with the new branding, and re-wrote the website copy to connect to his target audience and provide a sense of professionalism.
- Website Review & Consulting
- Copy Review & Edits (As Requested – Partially Active)
- Ambassador Program Document Design
- Affiliate Program Document Design
The client had already created social media accounts, but was not seeing much success or engagement from the audience they had built. Deon wanted to grow an engaged audience that converted into customers. We designed custom post templates that were in line with the I Am Fitness brand, and created content that connected to his ideal customer.
- Social Media Audit
- Social Media Page Design
- Social Media Content Strategy
- Social Media Engagement & Outreach Strategy
- Social Media Content Development (Design, Copy, Hashtags & Scheduling) (Ad Hoc)
- Social Media Marketing Consulting
- Affiliate Program Development
- Ambassador Program Development
- Recommended Workflow for Product Launch (Not Activated)
- Recommended Workflow for Seasonal Sales (Not Activated)
- Product Review & Consultation
- Product Name Recommendations
In HIS own words
Working with The CTRL Lab has been great. While using their services, they have made my fitness apparel brand reach another level (with their social media expertise in engagement and content creation). They are well organized and have a great system wherein you plug-in your business needs, and they take it from there! Leaving you to concentrate on your day-to-day.Deon John
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